Corporate Profile
Atour Lifestyle Holdings Limited (“Atour”) (NASDAQ: ATAT) is a leading hospitality and lifestyle company in China, with a distinct portfolio of lifestyle hotel brands. According to Frost & Sullivan, Atour is the largest upper midscale hotel chain in China in terms of room numbers as of the end of 2021, and is the first Chinese hotel chain to develop a scenario-based retail business. As of June 30, 2022, Atour operated 834 hotels across 151 cities in China, containing 96,969 rooms, with a further 343 hotels and 37,795 rooms under development. Atour’s diverse portfolio of hotel brands cover the entire spectrum of midscale to luxury hotels, and benefit from a young, loyal and growing customer base. As of June 30, 2022, Atour’s A-Card loyalty program had amassed 32 million individual registered members. Atour leverages its proprietary digital technology to personalize its products and services, greatly improving customer experience and setting new standards for operational efficiency. In addition, Atour’s hotel spaces provide a personalized immersive shopping destination that guides guests from discovery to purchase, creating a closed loop from lodging to retail. Through its hotel network, loyalty program and data technology capabilities, Atour is committed to bringing innovations to China’s hospitality industry and building new lifestyle brands around hotel offerings.
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