Atour Lifestyle Holdings Limited is a leading lifestyle brand in China. According to Frost & Sullivan, we are the largest upper midscale hotel chain in China in terms of room numbers as of the end of 2021. As of June 30, 2022, our hotel network covered 834 hotels, spanning 151 cities in China, with a total of 96,969 hotel rooms. These included 801 manachised hotels with a total of 91,911 manachised hotel rooms, in addition to a pipeline of 343 hotels with a total of 37,795 rooms under development.
Through our hotel network, loyalty program and data technology capabilities, we have been tirelessly exploring novel ways to set new trends for China’s hospitality industry and expand our offerings beyond hotels. We distinguish ourselves from our peers in the following ways:
- Hotel network with a distinct portfolio of lifestyle brands. We offer our guests a diversified collection of lifestyle hotel brands, each created with a unique personality, under the unified ethos of inclusivity and presence of humanness.
- ‘‘A-Card’’ loyalty program with strong customer stickiness. We built our A-Card loyalty program to enhance our engagement with guests and provide them with a unique and personalized experience. As of June 30, 2022, our A-Card loyalty program had amassed 32 million registered individual members.
- Proprietary data and technology capabilities. To provide our customers with personalized services and products, we have developed a comprehensive digital management system, which improves customer experience and operational efficiency in room reservation, room management, pricing and membership benefits.
In addition, we are the first hotel chain in China to develop a scenario-based retail business, according to Frost & Sullivan. We design our guest room amenities, work closely with manufacturers to deliver quality products, and carefully place the relevant products in guest rooms. Each of our guest rooms incorporates a fully immersive shopping destination, enabling us to further strengthen our brand elasticity with our guests. As of June 30, 2022, we had developed a total of 1,967 SKUs for scenario-based retail.